Platform Design
Aconomy
A complete crypto platform, exchange, marketplace, card, and earn, designed page by page from a brief.
Overview
Aconomy is a crypto platform built around four core products: an exchange, a marketplace for digital assets, a Visa & digital card, and an earning product. I joined as a freelance designer alongside one other designer, working through the site page by page — each section had its own brief, and we moved to the next once one was signed off. The brand direction (black, orange, dark aesthetic) was already established. The job was to build a full website that matched it and gave each product room to communicate its own value.
Context
The scope grew as the project went on. What started as a homepage became an exchange, then a card page, then a marketplace with a full cart and checkout flow — Items, Cart, Confirm, Select, Pay — then an Earn section, Contact, Resources, and FAQ variants for different products.
The marketplace flow was one I mapped myself. There wasn't a spec for how the cart should work, so I looked at how other crypto platforms handled purchasing, cross-referenced it with e-commerce patterns that actually convert, and built the flow from that.
The Visa card was a different kind of work. The brief came with competitor card designs and an inspiration image the founders had in mind. I designed both the physical card artwork and the digital card UI.
My Role
Designed the full website across Home, Exchange, Card, Marketplace, Earn, Contact, Resources, and FAQ pages
Mapped and designed the marketplace cart and checkout flow (5 steps) from research, with no prior wireframe or spec
Designed the physical Visa card artwork and the digital card UI component
Worked from brand guidelines only — no existing design system, so components were built for each page as needed
Collaborated with one other designer throughout, with work distributed across pages rather than divided by ownership
The hero section used a video the founders had already commissioned. It didn't fully match the visual direction I was building toward, and given more time I'd have pushed for an alternative — but that's the reality of working within someone else's timeline and decisions.
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