Platform Redesign
Love That Design Platform
The brief was one sentence: make it feel like a magazine.
Overview
Love That Design connects interior designers, architects, manufacturers, and suppliers across projects, products, and companies. As the full-time product designer, I led the redesign across the entire platform. The co-founders wanted it to look editorial. The existing site looked very outdated.
Context
Beyond the visual problem, two things shaped what I built.
In a roundtable with 23 interior designers, most preferred a dark UI. Manufacturers and suppliers leaned light. A single fixed aesthetic would've been the wrong call for at least half the platform's users, so the redesign got a theme toggle instead.
The second came from Microsoft Clarity. Session recordings showed users going to each product page individually to send inquiries one by one. No bulk actions, no comparison, no shortlisting. Just tab after tab. That had to change.
My Role
Translated the "magazine" brief into an editorial grid, featured hero section, and content hierarchy that puts great work front and center
Designed the dark/light theme toggle so both user groups get an experience built for them
Added a floating pill to the Products page: a persistent tray that lets designers batch-save, inquire, and compare products without leaving the page
Split the navbar into two layers. A fixed primary nav, and a secondary nav that sticks on scroll so search stays in reach at all times
Standardised layout across 30+ page types: Homepage, Projects, Products, Articles, Events, Search, Profile, Brand Dashboard, Leaderboard, Product and Project Upload
Structured all project and product detail pages with a consistent split: imagery on the left, specs and actions on the right
Built a new design system from scratch covering color tokens for both themes, typography, button states, form elements, cards, navigation, modals, dashboard components, and article patterns
Fixed inconsistent card image scaling across the platform by switching to auto height, so every image sits properly regardless of aspect ratio
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